Prime Piece — Campaign
10

Prime Pieces.

Across Auckland.
Launched 21 / 05 / 2026
Scroll
The Campaign

5 weeks.
10 pieces.
One city.

Over five weeks, Prime Piece sculptures, plinths and tables appear across Auckland. Each piece one of one — carved from natural stone, placed in the city, never repeated.

10.
Pieces total
Sculptural stone. Every one unique.
5wks
Duration
New pieces appearing weekly across the city.
1.
Hidden piece
North Shore. Location to be revealed.
$1k
Prize value
First to find the final piece wins.
The Drop

How it
unfolds.

Pieces drop weekly. Each location revealed on Instagram. Follow closely — the final one is hidden.

1
Week One
First Drop
The campaign launches. First piece revealed — location announced on Instagram.
2
Week Two
Second Drop
Another piece placed across Auckland. More collaborations revealed.
3
Week Three
Third Drop
Series continues. Rewards and partners announced throughout.
4
Week Four
Fourth Drop
Penultimate piece. The city is watching. The final drop approaches.
5
Week Five — Final
The Hidden Piece
Somewhere on the North Shore. Location drops. First to find it wins.
The Final Piece

Hidden on
the North Shore.

The final Prime Piece won't be placed — it'll be hidden. Somewhere on Auckland's North Shore, one sculptural stone piece waits to be found.

When the time comes, the location will be revealed. The first person to find it takes it home.

$
$1,000
Worth up to — one of one
01
Follow @prime.piece on Instagram. The location will only be revealed there — nowhere else.
02
The location will be revealed in Week Five. Additional collaborations and rewards announced throughout the series.
03
First person to physically find the piece wins. The piece is yours — worth up to $1,000 NZD.
04
Follow closely. More rewards and collaborations are being revealed throughout the 5 weeks.
Follow the campaign

Don't miss a
drop.

Every piece revealed on Instagram first. Follow @prime.piece to track the campaign, see each location, and be ready when the final piece is hidden.

Follow @prime.piece → Enquire → View Collection →
← Back to Prime Piece PRIME PIECE james@primepiece.co.nz