Prime Piece — Campaign
10

Prime Pieces.

Across Auckland.
Launched 21 / 05 / 2026
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The Campaign

10 pieces.
Auckland.
One of one.

Ten handcrafted stone pieces taken to iconic Auckland locations. Each filmed, each unique, each never repeated. Sculptural furniture treated as art — placed in the city for the world to see.

The campaign ends with a hidden piece. Be the first to find it.

10.
Pieces total
Every one unique. Natural stone. Never repeated.
5wks
Duration
New pieces dropping across Auckland.
1.
Hidden piece
North Shore. Location to be revealed.
$1k
Prize value
First to find Prime Piece 010 wins.
The Progress

5 released.
5 to go.

Each piece revealed on Instagram first. The final one won't be posted — it'll be hidden.

001
Released
002
Released
003
Released
004
Released
005
Released
006
Coming
007
Coming
008
Coming
009
Coming
010
Hidden
5 of 10 pieces released — follow @prime.piece to catch every drop

The campaign
so far.

Follow @prime.piece →
The Final Piece

Hidden on
the North Shore.

The final Prime Piece won't be placed — it'll be hidden. Somewhere on Auckland's North Shore, one sculptural stone piece waits to be found.

When the time comes, the location will be revealed. The first person to find it takes it home.

$
$1,000
Worth up to — one of one
01
Follow @prime.piece on Instagram. The location will only be revealed there — nowhere else.
02
The location will be revealed in Week Five. Additional collaborations and rewards announced throughout the series.
03
First person to physically find the piece wins. The piece is yours — worth up to $1,000 NZD.
04
Follow closely. More rewards and collaborations are being revealed throughout the 5 weeks.
Follow the campaign

Don't miss a
drop.

Every piece revealed on Instagram first. Follow @prime.piece to track the campaign, see each location, and be ready when the final piece is hidden.

Follow @prime.piece → Enquire → View Collection →
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